Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.

Majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.

While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns. 

Content marketing involves the creation and publication of online marketing materials in an effort to boost brand awareness and sales. While the online material does not always directly relate to specific products and services, the content should educate potential customers about product need.

SEO and paid marketing both works best when they work in tandem. Having campaigns set up is a good way to see which works best for your business – and where you might need to tweak one or the other. It’s also important to remember that while advertising works more quickly, SEO helps build trust!